On February 16, SM Entertainment stated, “We are in the process of investigating the spreading and the editing nude photos of SNSD. Strict liability will be asked.”
The edited photo was first discovered on the 15th. It was posted on an adult community website. The photo had the faces of all the girls edited on to random naked bodies.
It is not the first time this has happened. A similar case happened two years ago. We can see that this was caused because of SNSD’s worldwide and immense popularity, and because of this, it will be even more difficult to gauge the damage.