Recently reported that Jang Geunseok and Kim Hyungjoon will be the new models of Lotte Duty Free Shop. In addition, Hyunbin, Kim Sarang, and 2PM will be joining them in the new model lineup. Other notable celebrities who are Lotte models include Choi Jiwoo, Song Seunghun, Rain, and JYJ.
The new models have been selected for the sake of “enter-tour-ment” marketing; Lotte seeks to reach unprecedented levels with their large “model army” of 12 people. The marketing manager of Lotte reported that the company hopes to enter a new marketing segment and take advantage of the recent influx of Korean stars into Japan. This is also one of the first steps to increasing tourism between Asian countries.
Even though the company has chosen both artists and actors/actresses, Lotte’s upcoming commercial song “So I’m Loving You” will be sung by all of its new models.
What do you think about Lotte’s new model lineup?