The website Auction has chosen SM Entertainment artists SHINee as part of their main models on February 17th. The current models for Auction are f(x) and have been the face of Auction since March of last year.
f(x) will continue to be the face of Auction for another year alongside fellow SM peers, SHINee. The reason Auction picked these two groups as their main models was because not only are they some of the top idol groups, they are able to target younger people. Both groups will be able to target both genders between the age of 10 and 20 years old.